THE BRIEFING

Abertis, the world’s leading motorway operator in terms of the number of kilometres of roadway it manages, launched an app that offers real-time traffic status information and other service-related content (petrol stations, service areas, mechanics…), in addition to tourist information.

THE IDEA

Framed within the communication strategy, we made a promotional video that explains how the application works in various situations. This video was adapted to create two 20″ television spots.

The objective of the audiovisual was to publicise the application and show the different ways it can be used through the experience of a user in various situations shot over 3 days, both on set and at outdoor locations. All of which was combined with a motion graphics animation integrated over the recording to emphasise the various situations and make the piece more modern.

THE RESULTS

The “autopistas en ruta” app currently has more than 100,000 downloads on Google Play.