70% of consumers who enter an establishment don’t know what they are going to consume; the purchase decision is made in the first 4-7 seconds after they enter. For this reason, at La Bendita Agencia, we consider activations in the POS and visual brand stimuli to be key communication actions when it comes to converting sales.

We carry out all kinds of activations to impact the buyer and thus enhance and communicate the brand or product image at the POS. We connect with the specific target of each brand to encourage consumption and increase product rotation. By identifying the opportunities for immediate consumption (point of choice, attraction or consumption), we reinforce the visibility of brands to influence the customer’s purchase decision, triggering their emotions and experiences, whether in a pharmacy, shopping centre or a HORECA establishment.