Ibiza Luxury

Digital Strategy

Ibiza Luxury, a company dedicated to the rental of luxury flats in Ibiza, entrusted us with its strategic communication plan. This plan included the design and programming of its website, intended to advertise its services both nationally and internationally.

The company needed to digitally transform itself to tackle its ambitious international expansion plan. Its website became its main sales channel, designed with a clear sales vision capable of taking on the different online advertising campaigns.

In the design of the website, the conceptualisation of forms designed to obtain relevant information from users was worked on, with the aim of exploiting leads and increasing the percentage of purchases made from the web itself, working on a company keyword strategy to facilitate its positioning and thus appear on the first organic search pages for its sector of reference.

The website needed to reflect the prestige and quality of the company. In this regard, the edited images with white backgrounds and small golden details stands out, giving it that touch of luxury and elegance that the company conveys.

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