Isostar, an expert in sports nutrition, launched a new range of food supplements with exclusive formulas. This new range, sold in the pharmacy channel, responds to the needs of a market where food supplements are gaining specific importance in the field of sports care and nutrition, with products such as collagen, creams, carnitine, etc.

The image we created for the launch conveys efficiency, technology and a dynamic nature through sharp diagonal lines and the contrast of the coloured spots combined with images of athletes in black and white applied over the black background. The visual impact of the packs allows Isostar to make a strong entry into a segment and a new channel in which its competitors have been in the market for longer.