Biform joins the latest trends in food and launches a new line of replacement meals with vegetable proteins. Through the visual resource of the “torn” packaging, it appears to be “open”, showing the main “raw” ingredients that the product contains.

The use of shades of green, the warm background with a subtle kraft paper texture and the fonts give the packaging a fresh and natural look that is reminiscent of grains and vegetables, with a light-hearted feel that makes the product more attractive for men and women who want to lose weight in a more natural, healthy, effective and fun way.