Presence at CRUÏLLA Festival (Barcelona 2023)
The Cruïlla Festival in Barcelona is one of the city’s major music events, bringing together thousands of music lovers at Parc del Forum. With over 75,000 attendees each edition, Cruïlla has established itself as one of the city’s most important music festivals.
To maximize visibility for Yamaha’s sponsorship at the event, La Bendita Agencia designed, produced, and managed a comprehensive, original, and exclusive stand of over 100 m2, where the company showcased its electric mobility solutions to all attendees.
The stand’s concept was centered around the theme “fun is electric,” featuring a bold and playful design inspired by Barcelona’s own visual creativity, with animations and exhibitions of Yamaha’s electric mobility vehicles: the BOOSTER Easy and CrossCore RC eBikes, as well as the NEO’s scooter. An agile, comfortable, and fun way to get around the city.
In addition to the stand design, activation plays a crucial role in a brand’s presence. To increase visibility and attract more attendees, we created an advergaming action, installing pinball machines that were fully designed to match the stand’s aesthetic and Yamaha vehicles, along with giveaways and a raffle for tickets to the next Cruïlla edition among all stand visitors.
Over the 4-day event, we attracted nearly 2,600 people to the stand, with over 2,150 pinball games played and 44 product trials booked, in addition to numerous mentions the brand received on social media.
