Stand en Salón Internacional de la Seguridad SICUR (Madrid 2024)
The International Security Exhibition (SICUR), held from 27 February to 1 March 2024 at Ifema Madrid, is a biannual event that brings together companies, associations, professionals and users of global security in the public and private spheres (police, emergency, fire and occupational safety, among other sectors).
In its last edition, SICUR was attended by 654 exhibiting companies from 31 countries and received more than 46,000 visitors, both national and international. Yamaha was present thanks to its extensive experience developing vehicles with technical specifications for police and security forces, both for municipalities, autonomous regions or national institutions such as the Guardia Civil de Tráfico, among others.
La Bendita Agencia was responsible for preparing the presence of the brand in this event, from the conceptualization of its space and the design, production and management of its stand of 100m2, a space where the brand could show in a very didactic way, its urban, road and mountain vehicles adapted to any type of needs thanks to the versatility, quality and solvency they provide.
