Stand en Sea Otter Europe (Girona 2024)
SEA OTTER EUROPE is one of the most prominent and comprehensive cycling events in Europe. It brings together cycling enthusiasts from all disciplines. In its last edition, in Girona from 20 to 22 September 2024, more than 64,000 visitors from 112 nationalities attended the three-day festival to enjoy the novelties of more than 400 exhibiting brands.
To support Yamaha’s presence, at La Bendita Agencia we designed, produced and comprehensively managed an exclusive 100 m2 stand with the particularity that, on the one hand, it had to reflect the solutions offered by the brand thanks to its different electric bikes and, on the other hand, it had to reflect its leadership in the production of electric motors, presenting its extensive range of solutions under the brand EMPOWERED by YAMAHA, with motors specifically adapted for each type of surface.
The stand allowed Yamaha to communicate visually and effectively its vision of sustainable mobility, showing its different alternatives, offering product tests that managed to capture the attention of the attendees with its electric mobility solutions.
